Home staging of a bedroom in Phoenix, Arizona.

Setting the Stage – The Importance of Home Staging

When selling a luxury home, presentation is everything. Home staging can make a big difference when it comes to selling your home and is something you don’t want to skip out on. Let’s go over why staging is so vital for preparing your home for sale.

What is Home Staging?

Put simply, home staging is preparing your home for a potential buyer – sort of “setting the stage.” Professional home stagers will switch out, add, or remove furniture and décor from your home to present your home in the best possible light. Think of it like marketing. To attract the type of buyer interested in your house, they’re decorating the space to appeal to the buyer to help you sell your home.

Why Home Staging is So Important

There are many reasons why home staging is essential in selling your home. Let’s take a look at the top reasons.

You First Showing is Online

Listings online are oftentimes the very first “showing” of your home that potential buyers will see. In fact, according to the National Association of REALTORS®, 97% of homebuyers start their search online for their home. So it’s crucial to make this first impression count. And simply put, a staged home is more photogenic than an unstaged home.

Your staging photos are vital to spark interest and get buyers interested in seeing your home in person. If the way your home looks does not resonate with a buyer online, chances are they will not even make the trip to see it.

Helps You Sell Quickly

Home staging has the potential to shorten the length of time your home spends on the market. So if you’re looking to sell your home quickly, putting in the effort to stage your home could be well worth it. A study from the Real Estate Staging Association found that staged homes spend 72% less time on the market. Why? Because buyers are likely to make a quick offer on a home that looks attractive and feels ready for move-in. And the longer a home stays on the market, the more the price drops – staging could help you avoid this.

Puts Your Home in the Best Light

When you’ve made so many beautiful memories with family and friends in your home, it can be difficult to see your home as a product. But when it hits the market, that’s what it becomes. Sellers can be too emotionally attached, which is understandable, but can make packaging your home effectively difficult.

Having your home professionally staged means your home will be put into its most advantageous condition for photos, showings, and more. Professional stagers pay attention to trends and use strategy to select the right object to elevate the look and feel of the space. They’ll pay attention to even the smallest details and can transform a whole home’s appearance by making a few simple touches.

Demonstrates Your Home’s Potential

Home staging has the power to offer a glimpse of potential for potential buyers. Staging helps transform your bonus room filled with stored electronics and gym equipment into a guest bedroom. This will help prospects imagine their friends and family staying there while they visit. Or it could be a playroom to inspire those with young children.

A 2021 National Association of REALTORS® study on home staging reported that 82% of buyers’ agents said home staging made it easier for a buyer to visualize the property as a future home. Showing off your home’s potential is a great way to inspire potential buyers to view your house as their “home.”

Make Your Home Aspirational

Speaking of viewing your house as a home…it’s crucial to help buyers create an emotional connection with your house so they can picture the space as their home. Home staging can inspire that “homey” feeling through color combinations, furniture layouts, and unexpected pieces. In addition to furniture placement, staging professionals know how to invoke the buyers’ five senses to make a more memorable (and emotional) impression. Scents, sounds, and adding soft blankets on couches can go a long way in creating a meaningful impact on buyers.

I’d Be Honored to Help You Sell Your Home

If you’re looking to sell your home, it’s vital to do it the right way. That means having it professionally staged, having professional real estate photos taken, and having a real estate agent that knows how to market your home and proactively go after buyers. With my help, I’ll use my tried-and-true marketing strategies to promote your luxury listing.

I’m Luxury Real Estate Agent Darrell Doepke, and I’m ready to embrace your expectations as a seller or buyer. No matter if you’re a first-time luxury seller or a repeat luxury buyer, you can rest assured that I have the experience to guide you through the real estate process with exceptional service. I specialize in the Far North Valley of the Phoenix luxury real estate market and would love to get in contact with you.

Darrell Dopeke headshot with logo

“Your home has a story; I know how to tell it and sell it.”

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